The association’s vision is to be an educational-scientific body that leads joint action for the good of society and the environment.

In the nature surrounding us lie scientific, social, and cultural assets. The association works to foster them, while using its activities for the conservation and study of biodiversity. The environment is the broadest common denominator for all of us, and in the association’s vision the general public takes an active part in a joint effort to protect it. Within this framework, collaborations are forged between people and organizations, and From the Field develops methods that help with this and advance it. Special attention is given to the young user audience, מתוך recognition of our duty to ensure that they grow and develop in a healthy and sustainable living environment. The system provides them with advanced tools for environmental awareness, research, and joint learning: with the means available to us today, every outing during leisure time and school hours can be turned into an educational tour at the highest level, the results of which are even reflected in local authorities and academia.